By Nabitali Victoria Bbosa
The Facebook algorithm ranks every accessible post that can show on a client’s News Feed dependent on how likely that client will have a positive response.
Facebook now ranks and prioritizes content posted from friends over publishers, with an attention on what the algorithm decides as significant connections.
The goal of Facebook’s algorithm is to show stories that matter to users, according to Adam Mosseri, VP of Facebook’s News Feed Management.
With that in mind, you should know how Facebook’s different algorithm factors work together to determine which stories matter to a user.
Avoid requesting that people “please comment, like, and share. Your content should inspire them to engage without having to ask. Facebook punishes brands who encourage comments, likes, and shares on organic and ad posts. Remember this when creating content for Instagram and Facebook.
Victoria Bbosa Bongyereire; Digital Marketer and PR Professional
How does Facebook algorithm work 2020; By Nabitali Victoria Bbosa
According to data compiled as of June 22, 2020 based upon Facebook’s official investor relations information.
There are nearly 3 billion people actively using Facebook, Instagram, WhatsApp or Messenger each month. That includes 2.6 billion people using Facebook alone, and more than 2.3 billion people using at least one of their services every day.
Worldwide, there are over 2.6 billion monthly active users (MAUs) as of March 31 2020. This is a 10 percent increase in Facebook MAUs year-over-year. This is compared to 2.38 billion MAUs for Q1 2019 and 2.38 billion MAUs for December 2019. . (Not including Instagram, WhatsApp or other properties.)
1.73 billion people on average log onto Facebook daily and are considered daily active users (Facebook DAU) for March 2020. This represents an 11 percent increase in year-over-year. This compares to 1.66 billion DAU for December 2019.
1. Post frequently and consistently
As per Facebook, Pages that post frequently are bound to be important to their audience. Subsequently, posting frequency is a ranking signal that can affect how high up in the newsfeed your posts are placed.
A social media content calendar goes a long way towards achieving the kind of consistent quality that will keep your audience engaged and attentive. Victoria Breeze Communication deals with the entirety of that, in case you’re inclined to check out it.
2. Let your followers know how to prioritize your content in their newsfeeds
With Facebook’s move towards expanded straightforwardness in how the newsfeed positions content, your audience has more control than ever over what they see.
Let people know that when they follow or like your Page, they can also check the “See First” preference to let the algorithm know that your posts are important to them.
Obviously, this strategy works best when you are consistently producing content that resonates with your audience and directly supports your Facebook advertising system.
3. Support your organic content with paid ads
While your brand’s organic content can develop your relationship with your audience, Facebook ads remain the most ideal approach to grow your image attention to the 2.4 billion potential clients who use Facebook.
And Facebook’s targeting capabilities may get even more important for advertisers who care about audience data, given Google’s recent announcement that chrome is phasing out third party cookies.
As you track your high performing content, make sure you capitalize on the ability to turn it into low advertising for your brand’s voice.