Successful PR plan means all content must be newsworthy that is; outreach in the form of pitching reporters and placing articles in media channels.
Successful PR plan involves planning your PR activities for the year, as a general rule, consider the full year ahead to plan for six moths and expect to revise after three months. like most business activities, successful PR plan requires flexibility and a recognition that things will change with time.
How to write a successful PR Plan
1. Determine your public relations goals. These goals can be as few or as many as you need. Just be sure to be consistent with your business’ overall goals and mission. Examples of these goals include improving your brand’s image or increasing attendance at events held by your business.
2. Know your target audience. Determine which groups you need to communicate with. Who needs to be involved with your business? Whose support do you need? Who will be affected by issues related to your business? Who has something to gain or lose from their relationship with you?
3. Give your audience objectives. Think in terms of the end result you desire, not the process. When communicating with your audience, word objectives in terms of specific results you desire, and what you think is possible.
Each objective should cite an audience, outcome, attainment level (%) and time frame. Consider how should your organization, product, issue, or cause be perceived by your audience.
4. Strategies for every objective. In planning, consider how will you approach the challenge of working toward your goals. Strategies here include methods of communication, messages conveyed and other activities related to reaching your goal. These strategies can serve many purposes as you will probably have several strategies for an objective and some strategies may serve several objectives.
5. Tactics for every strategy. Consider how you will use your resources to carry out your strategies and work toward objectives. You will likely have several tactics per strategy.
6. Plan activities.
Successful PR plan include specific activities under your tactics that are required to carry out strategies, activities in this part of the plan include communication methods that you will use.
You can create a successful PR plan that can help you best meet your goals. As your business grows, you can adapt your plan to satisfy your needs.
If you need assistance creating a successful PR plan or implementing the tactics in your current plan, we can help. Send us a message